Why Everyone Is Talking About Marie Kondo

Updated: Apr 12


Marie Kondo: Queen of Tidying Up & "Joy Sparking Hands"

{🎶 who's that lady? 🎶}


Marie Kondo is the pint-sized tidying doyenne that everyone seems to be referencing right now - so what's the big deal about tidying up? And is Netflix & Declutter really becoming a thing?


Author of "The Life-Changing Magic of Tidying Up", Marie Kondo took the world by storm with the publication of her how-to book on decluttering in 2012. When the book was translated to English in 2014, it hit the New York Times best seller list seemingly overnight. She's sold millions of copies worldwide and her books have been translated into over 9 languages as of 2018.


The Life-Changing Magic of Tidying Up

{AKA the tiny book that took the Western world by storm}


Here in the states, Marie Kondo does tidying in an unexpected and imaginative way compared to our old tried-and-true ways of good housekeeping. She gives you permission to get rid of all of your books, asks us to sort by category instead of the traditional "by room / area" method, and she even teaches how to be considerate towards your home and your inanimate objects. Her guide to tidying stands out for her fresh approach to a clean and functional home while offering a do-able action plan that promises magical results.


Why People Thinks She's "Bat-Sh*t Crazy" / The Grinch That Stole All Of The Books

{haters gonna hate}

When Marie Kondo wrote her now best-selling book about tidying up, her ideas were largely inspired by her upbringing as a Japanese girl who loved to tidy and lessons learned from trial & error, practice, and family influence. She even notes that as a child she was once banned from tidying as a punishment. Kondo originally wrote for her intended audience - other home owners and apartment dwellers in Japan.


In light of this background, some of the concepts and phrases may seem lost in translation to a Western readership without consideration of the socio-cultural context. Kondo briefly mentions in her book that she's influenced by practicing the ancient Japanese Shinto religion with her mother growing up. However, she does not give an in depth explanation of how that might create a very non-Western view of objects. Really, no one can say it better than Huffington Post writer Margaret Dilloway in her article titled "What White, Western Audiences Don’t Understand About Marie Kondo’s Tidying Up". So whether you're reading the book or watching the new Netflix series Tidying Up with Marie Kondo, context is half the battle to winning the war on clutter.


Because of challenging what many Americans would consider standard ideas about how to declutter and organize homes, Marie Kondo's magical teacup *ching*, and her advice on thanking objects before they leave the home... some readers just threw their hands up in the air and declared her bat-sh*t crazy while others internet-shamed Kondo for her approach for being too lighthearted and airy-fairy.




Further stoking a viral critical response has been Kondo's suggestion that books can be part of the clutter, and literary fans are having none of it. In her first book, "The Life-Changing Magic of Tidying Up", Kondo recommends getting rid of as many books as possible and keeping ideally around 30. She boldly discusses the idea that one should get rid of books that have sat unread because their window of usefulness has passed. You know, because heaven forbid you donate that unread book to your local library and somebody else actually reads it! Well-known authors across the globe have maxed out their Twitter character limit in protest and the pro-vs-anti book hoarding memes seem to be proliferating across the world wide web. One critic, Ron Charles, even wrote a fiery op-ed proclaiming "Keep your tidy, spark-joy hands off my book piles, Marie Kondo".


To make matters even more convoluted, some of the debate clearly has classist and racist implications. Whether it be willful misunderstanding or sheer ignorance, critical reception has fanned the flames of many dumpster fires across social media. If you want to troll the trolls, take a moment to look at pretty much any review forum her book is listed on or search on Twitter. Should you be like me, you might LOL at the absurdity, inwardly shed a lonely tear for the future of mankind, and then create an account just so you can downvote some of the atrocious comments. Or maybe you'll throw in your two cents!


IT *IS* MAGICAL A.F. - ACCORDING TO KONVERTS

{just saying}


If you've made it this far, you might have ascertained that I'm rather biased in favor of Marie Kondo and her magical tidying methodology. And so are millions of readers, Netflix viewers, podcast listeners, online groups, tidying specialists, and Konverts. So what's the secret? Marie Kondo's Konmari Method of tidying up and discarding is intended to empower you to pick and choose what you surround yourself with at home with a clear focus on joy. It provides clarity on why we keep things we don't need or want, plus the guilt associated with letting go of useful things. It inspires the ideology of being surrounded only by the things you need and love. And it tells you how to get started on decluttering and see it through to the end. And if that's not magical a.f. then I'm not sure what is.


If you haven't already read the book / watched the Netflix series don't miss out on the magic!


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#minimalist #konmari #method #netflix #mariekondo #lifechangingmagicoftidyingup #show #declutter #criticalreception #whois #tidyingup #freshsavagery #notsponsored

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